Flexyfoot, an innovative new concept in walking aids, has just signed an exclusive distribution deal for the UK and Ireland with Trulife. The award-winning manufacturer and supplier of orthopaedic & physical rehabilitation products. Trulife will also handle all online sales.
Flexyfoot, which launched last summer, was invented by leading British product designer David Goodwin.
Shock-absorbing, anti-slip Flexyfoot is designed to replace the old fashioned ferrule (or rubber tip) on these aids and revolutionise walking for the injured or infirm. Four million ferrules are sold in the UK annually, but the market is very staid and most aids are very institutional. Flexyfoot turns the sector on its head by offering great design, innovative technology, good looks and function too.
Having generated huge amounts of interest from media and potential suitors since launch last year, Goodwin is delighted with the partnership. He says: “I was extremely impressed by the quality and breadth of Trulife’s distribution infrastructure – and its unrivalled expertise in both the retail and professional healthcare markets. But as important for me, is Trulife’s reputation for astonishingly high levels of service which are much admired within the industry.
This deal represents a substantial opportunity for both parties. Indeed Trulife’s general manager, Kay Purnell says: “As soon as we saw Flexyfoot we knew it was a game-changer: one of those unique products - simple yet effective and offering real benefits to users.
She continues: “We can totally relate to the longer term issues of using crutches as we have been making them for many years - in fact user feedback was the motivation for the development of our softer handled crutches about seven years ago which have been well received by the market.
We are looking forward to partnering at Naidex* next month – and introducing Flexyfoot to potential new customers “
The Trulife / Flexyfoot partnership has already got off to a flying start. Last month both were recognised in the British Healthcare Trades Association’s prestigious awards. Trulife scooped the ‘Excellence in Orthotics’ title, while Flexyfoot was ranked number two in the BHTA’s Independent Living Design Awards, for innovation and good design.
In a separate deal, Flexyfoot has signed a sales, marketing and distribution agreement with Scandinavia’s number one mobility aids distributor, Swereco. The contract encompasses Sweden, Norway, Denmark Finland and Iceland - and was signed following approaches from a number of other operators within the sector there.
